Post by snacky on Feb 28, 2014 20:23:32 GMT
Ovation TV - your failure to understand social media marketing makes me sad.
I just happened to be looking for fan vid I liked (http://www.youtube.com/watch?v=j3Y8BNIp3Hc by qumquat) - and luckily I was searching in an unusual way, by filters rather than by direct title.
In a hundred searches for Murdoch Mysteries vids, I have never seen anything from Ovation come up. And that's because Ovation renamed the series so no one who heard about it from Canadian friends/sources can ever find it! Couldn't they have at least made "The Artful Detective" a subtitle? As in - Murdoch Mysteries: The Artful Detective. That would be "discoverable". Geez.
Anyway...thanks to my penchant for filtering and sorting by date, I came up with this:
www.youtube.com/watch?v=9BiQQxxWVw0
First of all, I want to say this is great marketing for shippers. Really great concept. Combine that with a "detective gadget" commercial for non-shippers, and Ovation could be drawing in most of their demographic.
So what's the problem?
Note the title of the commercial: ARTFUL WEB RECAP 2 CUT 2
Bloody hell! </brackenried>
Not even the far-fetched person who would be searching for "Artful Detective" instead of "Murdoch Mysteries" would find that!!!
That title is filled with non-specific words. And it's posted to the Ovation youtube stream - which only people who for some unfathomable reason subscribes to Ovation marketing materials on youtube would find.
Ovation, dudes. Let me offer you a clue. First, remember you are an obscure TV channel in the US, even for those who have cable. You need to *reach out* to your potential viewers. Next, you need to take advantage of the enthusiasm of the Murdoch Mysteries audience that already exists: *they* are your source of Word of Mouth.
When you go through the trouble of creating a fun commercial, make it discoverable to Murdoch Mysteries fans and curious passerbys alike: put "Murdoch Mysteries" in the title, and tag it with other things people would search for. Given it's a shipper commercial, may I suggest "Yannick Bisson", "Jilliam", and "Murdoch Mysteries"...?
Next, dear Ovation, get thee to twitter and hashtag your youtube commercial so it will pop up in places Murdoch Mysteries fans will find it. Say #MurdochMysteries or @yannick_bisson. Actually look at twitter and see how the viewers you are interested in hashtag and/or address their tweets. Then go for some outreach on other relevant hashtags. Direct call outs to fan artists who do free marketing for you also helps.
Finally, make a tour of relevant forums (not just for Murdoch Mysteries - look for mystery fans in general or steampunk fans), and post a link to your new commercial.
Ovation marketing staff: currently you are not deserving the programming asset you have in your hands. It is in fact hard to imagine an approach lamer than "ARTFUL WEB RECAP 2 CUT 2"
Sincerely,
A person who would get Ovation just for MURDOCH MYSTERIES, if a TV package under $75/month included it. *sigh*
ADDENDUM: arrrrgh. And here is the steampunk commercial: www.youtube.com/watch?v=4oFPclXKLVw - called "ARTFUL WEB RECAP 1 CUT 1". There's a reason I'm only the 4th person to view this vid. >.<
I just happened to be looking for fan vid I liked (http://www.youtube.com/watch?v=j3Y8BNIp3Hc by qumquat) - and luckily I was searching in an unusual way, by filters rather than by direct title.
In a hundred searches for Murdoch Mysteries vids, I have never seen anything from Ovation come up. And that's because Ovation renamed the series so no one who heard about it from Canadian friends/sources can ever find it! Couldn't they have at least made "The Artful Detective" a subtitle? As in - Murdoch Mysteries: The Artful Detective. That would be "discoverable". Geez.
Anyway...thanks to my penchant for filtering and sorting by date, I came up with this:
www.youtube.com/watch?v=9BiQQxxWVw0
First of all, I want to say this is great marketing for shippers. Really great concept. Combine that with a "detective gadget" commercial for non-shippers, and Ovation could be drawing in most of their demographic.
So what's the problem?
Note the title of the commercial: ARTFUL WEB RECAP 2 CUT 2
Bloody hell! </brackenried>
Not even the far-fetched person who would be searching for "Artful Detective" instead of "Murdoch Mysteries" would find that!!!
That title is filled with non-specific words. And it's posted to the Ovation youtube stream - which only people who for some unfathomable reason subscribes to Ovation marketing materials on youtube would find.
Ovation, dudes. Let me offer you a clue. First, remember you are an obscure TV channel in the US, even for those who have cable. You need to *reach out* to your potential viewers. Next, you need to take advantage of the enthusiasm of the Murdoch Mysteries audience that already exists: *they* are your source of Word of Mouth.
When you go through the trouble of creating a fun commercial, make it discoverable to Murdoch Mysteries fans and curious passerbys alike: put "Murdoch Mysteries" in the title, and tag it with other things people would search for. Given it's a shipper commercial, may I suggest "Yannick Bisson", "Jilliam", and "Murdoch Mysteries"...?
Next, dear Ovation, get thee to twitter and hashtag your youtube commercial so it will pop up in places Murdoch Mysteries fans will find it. Say #MurdochMysteries or @yannick_bisson. Actually look at twitter and see how the viewers you are interested in hashtag and/or address their tweets. Then go for some outreach on other relevant hashtags. Direct call outs to fan artists who do free marketing for you also helps.
Finally, make a tour of relevant forums (not just for Murdoch Mysteries - look for mystery fans in general or steampunk fans), and post a link to your new commercial.
Ovation marketing staff: currently you are not deserving the programming asset you have in your hands. It is in fact hard to imagine an approach lamer than "ARTFUL WEB RECAP 2 CUT 2"
Sincerely,
A person who would get Ovation just for MURDOCH MYSTERIES, if a TV package under $75/month included it. *sigh*
ADDENDUM: arrrrgh. And here is the steampunk commercial: www.youtube.com/watch?v=4oFPclXKLVw - called "ARTFUL WEB RECAP 1 CUT 1". There's a reason I'm only the 4th person to view this vid. >.<
